Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
Creating Powerful Radio
For Managers, Programmers and Talent
* GROW AUDIENCES – Increase your ratings! LifeStage Demographics: Know your audience and how they listen.
* PROGRAMMING Build exciting programming – even on dull news days – with proven techniques to guide programmers and talent to the next level of performance.
* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.
* PERSONALITY Identify winning talent. Develo
Rating: 
(out of 11 reviews)
List Price: $ 41.95
Price: $ 22.04
Review by R. Humphries for Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
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Valerie Geller has a gift for breaking down the basics of broadcasting. While being on the radio seems like it is an easy task, Valerie Geller explains very important techniques for helping the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger medium, how to use the airways as a canvas, as an art. I highly recommend this and all of Valerie’s books to anyone interested in radio broadcasting. These books should be in all broadcast schools and radio stations, no matter how large the radio station is. We all need reminding of how to create powerful radio.
Review by Carol Archer for Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
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“Creating Powerful Radio” is the most comprehensive work I have read on how to win in radio, and a potent weapon in any radio broadcaster’s arsenal. It is well written and brimming with practical, real-world ideas that are easy to understand and implement. Its wisdom spans the nut-and-bolts to profound critical thinking rarely encountered in business today. For anyone who works, or aspires to work, in today’s competitive radio landscape, Geller’s essential intellingence should be required reading; if I had known in the late-1960s what I know now from reading “Creating Powerful Radio,” KFRC in San Francisco would probably still be a top 40 station with a 30-share.
Review by Alan Eisenson for Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
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Valerie Geller is to personality radio what Mervin Block is to news writing. Reading this book is the fastest and best way to learn to successfully, deeply and intimately connect with your audience. No matter what format you’re in this book will help you grow ratings.
Review by Eliyahu ben David for Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
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I’m not your average radio guy. I never went to school to learn any aspect of radio, nor was I already in the radio biz when I started my radio program. The truth is, I had never even read a book like this one when I began broadcasting “On the Road to Tsiyon.” My story is very simple. I was passionate about getting out my message. Creating Tsiyon Radio was the means to that end. That’s why, for me, producing the content was never the problem. It was the tech issues that were the big hurdle at first. Frankly, some of our early programs are great on the content side but less than polished on the sound production side. Fortunately, through study and experimentation production quality kept getting better, until we reached a professional standard of production. Armed with little more knowledge of radio than our own private radio universe, we soon found ourselves being broadcast internationally. At that point the time came to get up to speed on the radio industry and how it operates. That’s when I turned to “Creating Powerful Radio” for those answers. This book was great for that, since it gives a wonderful overview of how to produce great radio in every department of the radio business. This has really helped me to interface with the stations that carry our program. The book was also a great confidence builder, in that I learned from reading the book that I was already doing a lot that the book recommends. I found out from reading the book that the enthusiasm and drive to share my message, which I brought to my program from the start, is a principle factor involved in “Creating Powerful Radio” – which is one reason why my program had intuitively already incorporated many of the vital ingredients put forward in the book. Beyond that, I learned some tweaks and tips from the book that have helped me to fine-tune my program. To others like me who may need a powerful overview of radio to quickly bring you up to speed, this is definitely a great pick.
Review by Hughes for Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
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A brilliant book by a brilliant woman in a field not known for its brilliance. Whether you work in promotions, production, on air or management this book will help you create powerful radio. Though it leans towards Talk and takes the perspective of management more times than not it is beneficial to anyone in any aspect of the industry. (And it is true, all talent really is 6 years old!)